Dry seasons and droughts obviously mean a lack of rain, and for ski and mountain resorts that means less snowfall. This is certainly a kiss of death for industries like these, right? Well after listening to an interview with Andy Wirth on KCRW on the program, Press Play with Madeleine Brand, maybe that isn’t necessarily the case. Read more: Andrew Wirth: Executive Profile & Biography and How Will the Drought Affect California Ski Resorts?
Squaw Valley Ski Holdings behind the leadership of Andy Wirth as revealed in the interview has a decidedly different outlook. Andy Wirth doesn’t hide the fact that the current drought being endured by California can make it tough, but also quickly counters that hurdle with the fact that with some adjustments and staying flexible in accord with the volatility that can come with the territory of a business reliant to some degree on weather is the key to surviving these dry seasons.
Those connected to the this industry, either as a vocation or as a consumer who enjoys the joy and excitement found at such resorts should take heed of Mr. Wirth has to say – and for good reason.
Andy Wirth has 25 years worth of experience and expertise in the hotel and resort industry, so it is safe to say he has been around the block and knows a thing or two.
He is more than a survivor, after having lost his arm and having it reattached as a result of a skydiving accident, he merely continued where he left of and shortly thereafter was named Chairman and President of Reno-Tahoe Regional Air Service Corporation. So this current president of Squaw Valley doesn’t flinch in the face of the newest hurdle caused by the west coast drought. Learn more about Andy Wirth: http://www.powder.com/tag/andy-wirth/ and http://www.sierrasun.com/news/business/17254546-113/squaw-valleys-andy-wirth-appointed-chair-of-reno
Such tactics as focusing more effort and attention to snow making, utilizing and maximizing off-season activities are just some of the strategic options that will enable resorts like these to weather the storm of not having a enough wet weather, pardon the pun.
No, the gross and total revenue numbers aren’t what they’d be in heavier wetter snow seasons, and Mr. Andy Wirth doesn’t attempt to hide that fact. He simply points out that with the proper management and strategic business structures in place Squaw Valley has been and will continue to be profitable, that is the end goal of every business, right? As for vacationers and guests, fear not and ski on.