Eduardo Sirotsky Melzer as he is fondly known in the Brazilian economy is the grandson to Maurício Sirotsky Sobrinho, founder of the RBS Group. RBS is a media company that has been providing, news, sporting and entertainment content in Brazil since 1957. Taking up the mantle from his uncle, a lot is expected from Duda owning to the reputation the company enjoys in the industry. Thanks to the experience and training Duda enjoys he is equally equipped to handle this task.
Despite running a family owned business, Eduardo Sirotsky Melzer believes that professionalism is the key to the success of any business. It is for this reason that Duda went out of his way to acquire the best education from reputable institutions. Mr. Melzer is a BA graduate from Pontifical Catholic University of Rio Grande do Sul (PUCRS). In addition to this, he holds two executive degrees and an MBA from Harvard School of Business in the US.
The other factor that Duda attributes to success and one that he holds dearly is the employees. According to Duda, his organizational employees are single handily the most valuable resources he has. Mr. Duda has relied on the mentorship of great people like John Davis, his Harvard professor, to effectively lead his employees and organization to success in the media industry.
In an article on Dino, in addition to being the President and Chairman of the board of RBS Group, Duda is also a director at different organization including Mercosul Biennial, Wine.com.br and e.Bricks Digital his digital software company. Through his position in RBS Group, Duda has been able to influence a partnership between e.Bricks Digital and RBS Group. This has helped the company expand its media platforms to include websites and apps thus helping the meet the growing needs of the current markets.
Check out his website eduardosirotskymelzer.com