How Jose Borghi, the co-CEO of Mullen Lowe Brazil, Became an Advertiser

José Henrique Borghi found himself in a career that he had never imagined himself in, and that he had no idea what it entailed. Just like many kids in high school, Jose Borghi was not even bothered with the career he would venture in later in life; he had not taken time to consider his options neither had he taken a keen interest in knowing what his career preferences were. Just before he completed high school, he made it known to his sister that he was in the dark for as far as careers were concerned.

Out of conviction to help his younger brother, Borghi’s sister decided to take him to a live campaign performance at Castro Neves Theater. By the end of the performance, it had dawned on Borghi that indeed campaigning was the job he wanted to do in life. After completing school, he had a simple task of choosing the university in which he would pursue a course that would eventually land him in the career of his choice. He finally settled on PUC Campinas where he acquired a degree in Advertising and Propaganda and contact him.

 

Career after College

After college, Jose embarked on shaping up his career at Standard Ogilvy, an ad firm located in Presidente Prudente. He also worked for, among others, FCB and Leo Burnett in most cases as a writer or a creative director. He later quit employment to pursue entrepreneurship in a joint venture with Mr. Erh Ray; the duo established what was then known as BorghiErh. This is the ad agency that has metamorphosed to Mullen Lowe Brazil and learn more about Borghi.

Mullen Lowe Brazil is jointly owned by Lowe & Partners and Mullen Group. Jose Borghi serves as the company’s co-CEO alongside Andre Gomes. Some of the campaigns that Jose has ever worked on and that made him famous in the advertising sector include Mammals of Parmalat and Sazon and Borghi’s lacrosse camp.