Few companies have been able to start from scratch, with no source of outside funding, and go on to take on some of the biggest and most established names in their sector. This is especially true when the timeline is only five years, and it is even more true in established industries outside of the tech world. But it is exactly what Jeunesse Global has managed to do.
Founded by industry pioneers Randy Ray and Wendy Lewis, Jeunesse Global has charted an incredible trajectory of exponential growth. Opening in 2009, the company was able to go from a firm whose global headquarters was located between a lawn tractor and a minivan into one of the most important global health and beauty brands in the world.
This incredible success has been the result of two things. The first is the sheer skill and tenacity of Ray and Lewis, who were already well known throughout the global direct-selling industry. Ray and Lewis had founded more than a dozen of the most successful companies in the sector, reaching the status of millionaires by the time they were in their early 30s. Even the incredible growth that the couple has pulled off with Jeunesse isn’t that surprising once one realizes the superstar entrepreneurial level at which Ray and Lewis have been operating for years.
But the second ingredient to the company’s success is the most important. Jeunesse has been able to consistently deliver innovative and effective products that have met market demands that were left largely unaddressed by the competition. One example of this is the company’s foundation and bronzer. Known as NV, the product is a high-performing foundation with a bronzing element that is powerful enough to use without any makeup at all. NV also comes in nine shades, allowing users to select the precise skin tone that they want to have.
NV’s real forte, however, is its anti-aging properties. Containing the company’s secret anti-aging molecule, cryptically known as APT-200, NV has been clinically proven to reduce wrinkles and prevent the formation of new ones. It is also able to restore youthful skin elasticity and glow that has been lost to the aging process.