Lori Senecal is the CEO of CP + B, where she ensures its growth and expansion, handles its ten international offices and focuses on global development. She joined the firm in 2015, creating a business and cultural agency that comprises of intent, agility, and collaboration while ensuring consistency and a strong innovation within the local market.


Lori Senecal was among the only four “Agency Executives to Watch” in 2016 while in 2017, the Advertising Age recognized CP + B on the “Creativity Innovators of the Year.” For two consecutive years, she appeared on the 100 List of AdWeek, which recognizes top leaders in the media, marketing, and technology.


Bloomberg honored Lori Senecal as a revolutionary leader, which in return made her acquire a position on the Most Creative People in Business. Before joining CP + B, she was KBS’ CEO and Global chairman, which gained recognition by Crain, who termed it as the best place in New York City to work. The organization also appeared on “Standout Agencies” list of the advertising age consecutively for three years.


In 2014, Advertising Age mentioned Lori Senecal as a woman to watch during her time in KBS, an agency that grew from being domestic with 250 people, to worldwide with over 900. In 2013, she was awarded a Quantum Leap award at the AWNY Game Changer Awards for leadership and innovation.


She was formerly the President of McCann Erickson’s New York flagship office and McCann World group’s Global Chief Officer for Innovation. In 2017, CP + B was awarded the Titanium Grand Prix at The Cannes Lions Festival, winning significant businesses such as Pay Pal accounts, Hershey and American Airlines. The agency provides prime results for its clients through employing a new and more detailed toolbox that emphasizes on technology, manufacturing, and design.


Lori Senecal served as a member of Ad Council’s Board of Directors and the 4A’s. Her typical day begins with a workout, internal meeting to discuss progress across their ten offices, external meetings with clients, and outlining priorities for the day and communication with both the clients and team.