Details of Brazil’s decline from economic powerhouse to recessionary misfit have been the topic of conversation in the country’s media industry and in the public domain for the last four years. The causes of Brazil’s fall from economic grace are well documented. The Stagnation in China, political corruption, falling commodity prices, and fiscal mismanagement gave Brazil’s media industry fuel for hundreds of stories. But one of the media industry’s top executives thinks Brazil is on the road to recovery. That executive is Duda Melzer, the Chairman of the Board of the RBS Media Group.
There is a lot of negativity and serious issues to report in Brazil, but the ClicRBS always finds a way to accent the positive news in the South of Brazil. The Sirotsky family has been on top of positive news stories for more than 55 years. Duda is the grandson of RBS founder, Mauricio Sirotsky Sobrinho. Duda’s uncle, Nelson Sirotsky, was in charge of RBS while Duda attended Harvard, and while he worked in the media industry in the United States. Melzer returned to the South of Brazil in 2004. He became president of RBS in 2012. In a report by clicrbs.com, he was recently named Chairman of the Board of the giant media group.
Duda Melzer likes to credit his success to his background in the media industry and his family. He also interacts with leadership guru, John Davis, and he gets advice from Ram Charan and Jim Collins from time to time. Duda is a well-rounded executive who not only plays a role in the television and radio stations owned by the RBS Group, but he also takes the time to help the online divisions of the company grow. The RBS Group is one of the largest media groups in Brazil, and Melzer continues to keep his company number one in the South of Brazil.
View Duda Melzer’s profile here: https://www.crunchbase.com/person/duda-melzer#/entity